If the J.P. Morgan Chase Amazon marriage succeeds, the two entities will gain access to a wealth of consumer data.

If the J.P. Morgan Chase Amazon marriage succeeds, the two entities will gain access to a wealth of consumer data.

Amazon is entering the finance market at the perfect time to take advantage of an industry that’s adjusting to a tech-first orientation.

Today, technology gives consumers more control over their finances and more personalized banking experience. If Amazon goes forward with his plans to enter finance, it could once again revolutionize an entire industry. Most relatively recent finance disruptors have had to build their enterprises from the ground up. Amazon, however, has the benefit of experience, market share, and hefty coffers.

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